THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or. @Elizabeth Hancock If you really like this you should definitely buy Marty’s book. The book is small and you can read it in one weekend (which. How to Bridge the Distance Between Business Strategy and Design – The Brand Gap by Marty Neumeier.

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The Brand Gap: Revised Edition – Marty Neumeier – Google Books

The two sides of the coin often fight over which method is better: Many insights have shared with Examples. That might be me, secretly. Great book with great visuals. Sep 13, Myah rated it really liked it.

It requires an unnatural act. The Paradox of Choice. A great branding for people who might be convinced that branding and marketing are the devil.

The power of your brand is directly related to your cocmpany’s mission being a well-defined and b worthwhile ie standing for something good, useful, necessary, inspired. Zagging is the art of positioning a product or company in order to eliminate or minimize competition.


You might need a magnifying glass to read some of the tiny print captions. There’s a problem loading this menu right now.

How you manage that evolution will determine whether your brand gains or loses value. It requires getting numerous people within your organization working with your creative firms, ad agencies, research companies, and strategy consultants on the same page about who you are, what you do, and why it matters. Goodreads is the world’s largest site for readers with over 50 million reviews. Customer perceptions trump our own perceptions.

Which is mwrty partly determined by a company’s marketing efforts.


Zag was named one of ‘the hundred best business books of all time’. Customers who viewed this item also viewed. Lists with This Book.

What are other people saying about it? Chi ama i libri sceglie Kobo e inMondadori. Discover Prime Book Box for Kids. Well, I think the book could have been even shorter. The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Names that are intellectually stimulating, or have a good “mouth feel,” have a head start.

If only I could have approached the book way earlier, perhaps my career orientation would have been more firmly located. For a book that stresses the importance of design and aesthetics, it needs to take a look in the mirror. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience.


It’s a fun read, but nothing I would say anyone absolutely had to read.

Which “tribe” will I be joining if I buy it? Alexa Actionable Analytics for the Web. The winner is the brand that best fits a given space.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions. Como unir la estetica y estrategia y aplicarla a ti mismo y a tu trabajo. Neymeier brand should be like your business — a process, not a static entity that never changes. User Review – Flag as inappropriate How to join aesthetics and strategy and apply it yourself and your job.